Privacy Policy

The McCrone Group, Inc. and its related companies (“TMG”) recognize the importance of protecting the privacy of Personal Information collected about the visitors, registered users, and/or members of the TMG Web sites (each, a “User”). “Personal Information” includes, but may not be limited to, name, address, telephone number, e-mail address, credit card information, company affiliations, and interests of TMG Users.

TMG will analyze and utilize User data in order to effectively optimize the User experience and to present certain opportunities to Users for their benefit. TMG has adopted this Privacy Policy to inform Users how it collects, stores, and uses Personal Information. Any Personal Information you send us or that we otherwise collect will be used only for the purpose indicated in this Privacy Policy.

By accessing, browsing, or using this Site, you acknowledge that you have read, understood and accept the practices described in this Privacy Policy. Please read this Privacy Policy carefully and be aware that TMG may make changes to this Privacy Policy at any time.

Our Commitment to Privacy.

TMG is committed to respecting the privacy of visitors to its Web site(s) and parties related to them. Except as otherwise noted, this Privacy Policy applies to mccrone.com (“Site”) including, but not limited to, the following related domains: mccroneassociates.com, mccroneatlas.com, mccronemicrosopes.com, hookecollege.com, benchtopsem.com, and modernmicroscopy.com. To better protect your privacy, we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used at this Site.

The Information We Collect.

To help us achieve our goal of providing the highest quality services, we collect and apply information from our interactions with Users of this Site, as well as from other parties. Because we respect your privacy, we have procedures to ensure that your Personal Information is handled in a commercially reasonable safe, secure, and responsible manner. The information we receive and collect depends on what a User does when using this Site.

Your Personal Information.

TMG recognizes the importance of protecting the privacy of personal information collected about its Users. In general, our Users are able to visit many of our Web pages without telling us who they are or revealing any information about themselves. As discussed under “Usage Data” below, we may track the Internet domain or “Internet protocol” addresses from which Users visit us and analyze this data in the aggregate to determine usage for trends and statistics. Individual Users will remain anonymous, unless they voluntarily tell us who they are.
There may be times, however, such as when making purchases, registering for a course, or submitting an analysis request that we ask Users to provide certain Personal Information about themselves. Whether or not a User provides such information is completely his or her own choice. If a User chooses not to provide the Personal Information we request, he or she may be unable to access or obtain certain services and content on this Site.

Demographic Information.

There will also be opportunities during registration to provide us with demographic or profile information regarding their preferences and interests. This information may include, but is not limited to, age, gender, level of education completed, and personal-interest information. This demographic information, however, is not required and is completely optional on a User’s part.

Prospect and Referral Information.

If a User visits this Site and submits an e-mail address to TMG but fails to complete the registration process, we may use such “prospect” information to contact the prospective User from time to time with TMG offers and information about new features, new services, and special discounts we think they may see as valuable. All of our “prospect” and “referral” communications contain clearly marked opt-out instructions. The types of personally identifiable information that may be collected in relation to “prospects” or “referrals” include: name and e-mail addresses. We do not sell or rent any contact information for such “prospects” or “referrals.”

Cookies.

To help you personalize your online experience, TMG uses “Cookies.” “Cookies” are pieces of information that TMG transfers to the hard drives of Users for record-keeping purposes. One of the primary purposes of Cookies is to provide a convenience feature to save you time. For example, Cookies allow us to recognize you when you re-visit this Site so that you will not have to log in each time. Cookies also allow us to count the number of unique and return visitors who use this Site. Most browsers are initially set up to accept Cookies. If you prefer, you can reset your browser to notify you when you’ve received a Cookie or, alternatively, to refuse to accept Cookies. It is important to note that you may not be able to use certain features on this Site if you choose not to accept Cookies. The use of Cookies is an industry standard and occurs at most major Web sites.

TMG uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyze how the Site is used. The information generated by the cookie about use of the website (including your IP address) will be transmitted to and stored by Google on servers owned by Google. Google will use this information for the purpose of evaluating use of the website, compiling reports on website activity for website operators and providing other services relating to Site activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. The collected data is not tied to any single individual, no individual profiles are created, and Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on their browser; however, please note that if you do this you may not be able to use the full functionality of this Site.
TMG may use other, similar analytics tools provided by third parties for comparable purposes.

How We Use the Information We Collect.

Personal Information

TMG uses Personal Information for the following purposes: allowing Users of this Site to obtain an account and to receive communications they request; making ongoing enhancements to the TMG sites; providing Users information we think they might find useful or interesting regarding our products and services or those of our affiliates or third parties; processing payments; communicating with our Users; and evaluating Web site usage by analyzing and otherwise using Personal Information and related data in the aggregate, but not with respect to any individual Site User.

If you supply us with your telephone number, you may receive telephone contact from us with information regarding the information or applications you submit via this site. You may also receive telephone contact from us with information regarding new products and services or upcoming events that we determine may be of interest to you. If you supply us with your postal address and/or e-mail address, you may receive periodic mailings and/or emails from us with information about new products and services or upcoming events that we determine may be of interest to you. If you do not wish to receive further telephone contact or periodic mailings or emails regarding new products or services, please see the section titled “How to Opt Out, Correct, Update, or Remove Personal Information” below.

Demographic Information.

In an ongoing effort to improve its services, TMG may use aggregated demographic information to draw conclusions about Users’ wishes and preferences. TMG may also provide demographic information in the aggregate regarding Users to third parties in connection with TMG advertising campaigns and marketing programs; however, no personally identifiable information relating to a User is disclosed without the consent of such User. In addition, any such User may withdraw his/her consent at any time in connection with future disclosures by following the instructions provided under the heading “How to Opt Out, Correct, Update, or Remove Personal Information” below. As stated above, submitting such demographic information is not required and is completely optional on a User’s part.

Usage Data.

We only use Usage Data in the aggregate-that is, we look at the data on a collective basis, in summary form, rather than on an individual basis. This data helps us determine the extent to which our visitors use certain parts of this Site, which, in turn, enables us to make this Site as appealing as possible. We may also provide statistical “ratings” about how our visitors collectively use this Site to advertisers and other companies with which we do business (“Business Partners”). We do this so they, too, can understand how often people use their areas of this Site in order for them to provide you with the best possible experience. These statistical ratings do not contain any personally identifiable information about any of our individual Users.

Disclosure Exceptions.

TMG is not in the business of selling Personal Information to others. In addition to the disclosures of Personal Information described above, TMG does or may share or disclose your Personal Information to other companies and people under the following circumstances:

Agents and Service Providers. We sometimes employ or contract with other companies and individuals to perform functions on our behalf, such as sending e-mail or providing Internet hosting services. They have access to only such information about Users as is needed to perform their functions, but are contractually restricted from using this information for other purposes.

Business Transfers. As we continue to develop our business, we might sell or buy assets. In such transactions, customer and User information generally is one of the transferred business assets. Also, if any of the affiliated TMG companies or substantially all of any TMG’s companies’ assets were acquired, User information would be one of the transferred assets. We do not offer for sale personally identifiable information other than in connection with business-related transfers.

Legal Matters. TMG has the right to disclose any Personal Information about you or your use of the Services or this Site without your prior permission if TMG has a good faith belief that such action is necessary to: (a) protect and defend the rights, property or safety of any TMG company or affiliate, customers or suppliers, other Users of this Site or the public; (b) enforce the Site Terms of Use; or (c) respond to claims that any content violates the rights of third-parties. We may also disclose information as we deem necessary to satisfy any applicable law, regulation, legal process or governmental request.

International Transfer of Data.

This Site is operated from the United States. By providing information to TMG through the Site, Users consent to the transfer of that information to be processed and used in accordance with the terms of this Privacy Policy. If Users are located outside of the United States, information will be transferred to the United States for processing.

We Do Not Knowingly Collect Information From Minors.

While TMG certainly is committed to the privacy of children, this Site is not intended to be used by children or any person under the age of 18. TMG does not knowingly solicit or collect personal information from children. Please contact us if you believe your child has provided us with any Personal Information and we will work with you to delete the information.

Your Instructions.

We may share any information you submit on or to the Site when we have your consent to do so or when we need to share it in order to provide the information or service you have requested.

Registered User Communications.

As a benefit of registration, site users may receive the following communications from us:

Communications related to registration maintenance activities. These communications may include, without limitation, notices regarding material changes to TMG site policies, service updates, service enhancements, and account management procedures. Since these communications are necessary to ensure TMG provides its registered users with the highest quality of services, our registered users are not permitted to opt out from receipt of these communications.

Newsletter Communications. As a benefit of a registration, we may send registered users our exclusive TMG relates Newsletters. These newsletters are full of useful TMG and microscopy related content. To unsubscribe to a newsletter, a User can either (i) follow the instructions at the bottom of any newsletter or (ii) follow the instructions set forth below in “How to Opt Out, Correct, Update, or Remove Personal Information.”

Communications containing information about TMG company products, courses, and services. We may send promotional e-mails and other outbound communications to registered users regarding products and services from TMG. Any registered User that does not wish to receive such product and service communications can choose to remove his or her contact information from our contact list at any time by (i) following the instructions at the bottom of any promotional e-mail or (ii) following the instructions set forth below in “How to Opt Out, Correct, Update, or Remove Personal Information.”

Our Commitment to Security.

TMG only collects information from Users to the extent deemed reasonably necessary to serve its legitimate business purposes, and it uses reasonable security, in light of available technology and the type of Personal Information at issue, to ensure the security, integrity, and privacy of all collected information. In addition, TMG uses security measures in connection with the collection and transmission of User information during the registration process. Nonetheless, TMG is not responsible for any breach of its security or for the unapproved actions of any third parties that may obtain any User information, including Personal Information or demographic information, without consent of TMG.

How to Opt Out, Correct, Update, or Remove Personal Information.

Users may opt out of certain services or correct, update, or remove Personal Information that TMG has collected about them through any of the means listed below. We may take a reasonable period of time to respond. If you request the deletion or change of information on our system, such information may be retained for a period in our backup systems as a precaution against systems failures. Some information may be retained for longer periods as required by law, contract or auditing requirements.

If you do not wish to receive telephone contact, periodic mailings or emails concerning new products and services or upcoming events, you may opt-out of receiving such information by sending us a written request to the address listed below or by following the opt-out instructions in an e-mail you receive from us.

Please be sure to include the following information in your correspondence TMG.
Your e-mail address and First and Last name.

Online: (1) Visit our Help page and enter your e-mail address in the unsubscribe section form to view the newsletters you current receive. Clear the check box of any newsletter you prefer to not receive and click the submit button to remove the e-mail address given from that list. (2) Changes to information provided to TMG by a registered user can be made at any time by visiting your account information in the My Account section of this Site. (Please note: “Unsubscribe and changes” are an automatic process. We will not respond to these messages.)

Links to Other Web sites.

This Site contains links to other Web sites. TMG is not responsible for the privacy practices or content of these third-party Web sites. We urge all Users of this Site to follow safe Internet practices: Do not supply personal information to these Web sites unless you have verified their security and privacy policies.

Usernames and Passwords.

You must maintain the confidentiality of your username and password, and are responsible for restricting unauthorized access to your computer.

Your Consent and Changes to Privacy Policy.

By using this Site, you consent to the collection and use of your information by TMG in the manner specified in this Privacy Policy. TMG reserves the right to change or amend this Privacy Policy at any time by posting the revised Privacy Policy on this Site. TMG encourages each User to periodically review this Privacy Policy to be informed of how we are protecting their information.

Contact and Complaints.

This Site is operated by
The McCrone Group, Inc.
850 Pasquinelli Drive
Westmont, IL 60559
United States.

If you any questions or concerns about this Policy, please contact TMG via our contact form.

This Privacy Policy was last modified on: April 1, 2018.

©2018 The McCrone Group, Inc. All rights reserved.